“New Year’s Eve with a different barbecue”

Campaign reinforces cutting options and the presence of the egg in social gatherings The Brazilian Animal Protein Association (ABPA) today launched a campaign that will take the consumer a new perspective on the traditional New Year’s barbecue. With the theme “New Year’s Eve with a different barbecue”, the ABPA campaign, developed by the Capella Agency, proposes to the consumer options of poultry and pork meat for social gatherings. And, to complete the menu, the campaign also proposes the […]

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