ABPA launches campaign against fake sales in the international market

The Brazilian Association of Animal Protein (ABPA), in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil), today launched an international campaign to alert importers and potential customers against cases of fraud and false sales, which impact Brazilian poultry and pork exports. The campaign will feature videos in Portuguese, English and Mandarin that detail care in checking the alleged seller before payments are made. Among the measures, is checking the data with ABPA and diplomatic posts abroad. […]

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Pork meat exports grow 20.3% in February

Sales to countries in Asia, Africa and South America are on the rise Brazilian pork exports (considering all products, between fresh and processed) recorded a 20.3% increase in February, informs the Brazilian Association of Animal Protein (ABPA). Altogether, 81.1 thousand tons were exported in the month, against 67.4 thousand tons registered in the same period of 2020. February sales revenue totaled $ 185.7 million, up 19.9% ​​over the second month of 2020, at $ 154.9 million. In the […]

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“New Year’s Eve with a different barbecue”

Campaign reinforces cutting options and the presence of the egg in social gatherings The Brazilian Animal Protein Association (ABPA) today launched a campaign that will take the consumer a new perspective on the traditional New Year’s barbecue. With the theme “New Year’s Eve with a different barbecue”, the ABPA campaign, developed by the Capella Agency, proposes to the consumer options of poultry and pork meat for social gatherings. And, to complete the menu, the campaign also proposes the […]

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