“New Year’s Eve with a different barbecue”


Campaign reinforces cutting options and the presence of the egg in social gatherings

The Brazilian Animal Protein Association (ABPA) today launched a campaign that will take the consumer a new perspective on the traditional New Year’s barbecue.

With the theme “New Year’s Eve with a different barbecue”, the ABPA campaign, developed by the Capella Agency, proposes to the consumer options of poultry and pork meat for social gatherings.

And, to complete the menu, the campaign also proposes the inclusion of desserts based on eggs.

According to the executive director of the entity, Ricardo Santin, the action shares options of cuts that are not always remembered at the time of the barbecue, such as the pork loin, the ribs, and even the chicken on the spit.

“On social media, memes and comments indicate that consumers are afraid of rising prices for traditional meats at barbecues. We want to show that there are many more affordable and tasty options, which will give a different touch with the same quality ”, he highlights.

The campaign was launched today on the social networks Facebook, Instagram and Youtube. It will also be distributed via Whatsapp. Watch the campaign video at https://www.youtube.com/watch?v=iVNDq2yGhmQ

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