The first major action carried out by the partnership of the Brazilian Association of Animal Protein (ABPA) and the Brazilian Export and Investment Promotion Agency (Apex-Brasil) in the European market since the beginning of the pandemic, during Anuga, the largest fair, has ended. of the world’s food.
Held between October 9th and 13th, in Cologne (Germany), the fair attracted importers and potential customers from all over the world. And in the exclusive space for the poultry, pork and egg industries of Brazil – made possible by the ABPA & Apex-Brasil partnership – US$ 34.8 million in business were generated during the five days of the event.
And expectations are even more optimistic for the next 12 months. According to the exporters participating in the event – among them, Bello Alimentos, Ecofrigo, Copacol, Lar, Vibra, Pif Paf, Seara, Somave and Jaguafrangos – the business projections generated from the event reach US$ 490.2 million, from the approximately 840 contacts made during the event.
To organize the action, ABPA had an exclusive area of more than 270 square meters in the Koelnmesse exhibition center (which hosts the Anuga fair), which housed meeting spaces and a large gastronomic area, which was commanded by Chef Marcelo Bortolon . Traditional dishes, such as chicken with polenta, were served to importers and potential customers.
Reinforcing the strategy of actions of the international brands of poultry and pig farming in Brazil – Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Duck and Brazilian Pork – promotional materials were distributed with information about the production chain in Brazil, such as printed and digital folders ( distributed by QRCode).
“As our first action since the pandemic in the European market, we surpassed all expectations we had for the first major event. In addition to the positive business expectations, it was an important institutional milestone, with a strong political presence in our space, in addition to the face-to-face reestablishment of relationships with stakeholders, importers and other links in the market that it generated for us, in the first nine months of this year, US $ 310 million in exports”, emphasizes Ricardo Santin, president of ABPA, who led the action in Germany.